Blogging is everywhere today. People like to be informed about each and everything before stepping towards it. In layman terms it’s also called an online journal. It’s more than just expressing your opinion and ideas supported by facts. It has become brain food for researchers and budding professionals, the bloodline of a website and finally but most importantly the marketing tool for any business of today.
Blogging is actually like a bridge connecting two stratas of a society. It connects guides to students and learners, entrepreneurs to clientele and much more. It unites similar thinkers and trend followers as one community or subscriber group. Not just this, it also helps search engines feed the blog relevant to the search query. Blogging has time and again proven to be one of the most promising tools of digital marketing that it has not just become a resource of information. But is also responsible for creating interactive consumer experiences.
Blogging has not just contributed information to the society but also generated numerous job opportunities and even designations like content writing and how can we forget its dominance in the world of freelancing. A blog today isn’t just written text, it can be anything: a photo, an audio file, a video or even a mix and match of all these.
Today We’ll Be Discussing How It Works Wonders As A Marketing Tool.
Primarily blogging started off at the marketing front to get a good amount of business visibility through the world wide web. Then it started evolving as a source for all-round business growth. It became more than exchanging information, an experience building relationships for a loyal clientele.For businesses the blog section is the part of the site that keeps on getting uploaded timely. It is the entry point for visitors and prospects to your business so they become quality leads and then loyal clients.
Blogging also supports the well-bieng of other digital marketing strategies like social media marketing, SEO marketing and PPC. Distributed content is a great way to bring about customers. When blogs are displayed on search engine results they gain traction and there’s more and more web traffic onto your site. You can even insert internal links of your services and products in your blogs to drive purchases and other business associations.
Blogging is a part of the content marketing strategy so its a rider to improving relations with the reader to build meaningful relationships. It fulfills the human tendency of gaining more on the basis of value and leaves them with a smile.
This was the crux of business blogging.
Thinking About How You Can Blog?
Well unlike the olden times where the only blog players were links.net and open diary where in blogs worked more like web logs. Today is the time where there are a huge amount of blogging platforms and software available in the technology market. Here are the top blogging software that you can use to win with digital marketing:
WordPress
WordPress is a name that has become a synonym to blogging today. Right from the start it has been evolving to a great extent. Read on.. To know more about the giant CMS . IT’s the topic of today you will learn a lot more about blogging with WordPress in the blog later
Wix
Wix is a blogging software for the elite. It gives you easy drag and drop functionalities. With Wix you can get yourself a stand-alone blog website unlike just being a host like some other software. It is one of the best blog website builders. It has beyond 110 million users in the world.
Blogger
Say hello to Google’s blogging software, Blogger. It’s ideal for all the non technical people to create blogs and publish them. It was founded in 1999 and is one of the earliest blogging platforms in the industry. All you need to start off with Blogger is a google account.
Medium
Medium is more than just a blog hosting platform. It’s become a community, exceptionally for bloggers.It also works as a social networking platform where you create your account, publish blogs and also comment on the blogs on the site.
SquareSpace
SquareSpace is actually a website building solution where you can also build blogs with simple drag and drop. It’s mainly a place for business owners to get online presence. Though it’s a paid service there are hundreds of blogging websites built from this software.
Now let’s get on with where we left off in the middle, WordPress!
What is WordPress?
WordPress is a free, open-source content management system that was initially launched for blogs as a blogging platform. Then, it rose to be a full-fledged website development software with countless abilities for personalization and customization. It offers a plethora of varied plug-ins, themes, extensions, tools and libraries for powerful results.
It is the CMS that is scripted in PHP and is powered byMySQL database.It’s ideal for small and big websites. The prime focus is on ease of use, dynamic customization and flexibility. It was introduced as a software just for blog development. It was later with updates and addition of new features that it became a content management system. WordPress is popular for its library of themes, plug-ins and extensions.
Now Let’s Have A Look At The Blog Development Process On WordPress!
Purchase a domain name.
Select and purchase a web hosting platform.
Install WordPress.
Create an account.
Now select a theme for your WordPress blog. You can go for a paid one or a free one from the library.
To add a theme go to the main navigation panel on the left and select ‘Appearance’. Now click on ‘Theme’. Preview the theme and click on ‘Activate’ to set it.
Now Let’s Get On With Creating A Post
Click on Posts in the right panel and select ‘Add New’.
Now copy and paste all your content in the editor area. Now click on ‘Publish’.
Now install the relevant plug-insthat will support your blogs such as Yoast, Elementor, JetPack etc.You can create contact forms for your WordPress blog by downloading WPForms plug-in. Just click on WPForms in the left panel after it’s installed and then on ‘Add New’. Select the type of template for your form. Select the fields and save.
Now add the form to the pages required.
Preview and Publish.
You can add different plug-ins for analytics, SEO and other aspects to check blog performance and quality and publish.
That’s it!
It’s easy isn’t it!
Here Are The Benefits Blogging On WordPress Gets Us!
Free
WordPress is free for all. Not just the installation is free. But, there are themes, plug-ins, extensions also that you can install and download free of cost. This plays a great role in increasing the dynamics of your blog. The looks, the online visibility, the customization, linking and the design too! All for free. You can go for the paid options for advanced functionality.
SEO
WordPress has inbuilt SEO, that gives reports and different suggestions that will help your blog rank well in your search engine browser. Remember, a great search engine rate gets a good amount of visitors. You can tweak your content according to the results so that you can reap the best out of it. Great SEO is the window to the world.
Customization
Well you know coding. This is a plus point for you then. WordPRess not only supports drag and drop , but you can make your blog dynamic even more by editing CSS with HTML and customizing widgets that can be a part of the blog. Give your readers exactly what you want them to see. Customize the blog according to the preferences of your readers.
Multimedia Support
Does your blog have images, audio or video? Then there’s no need to worry! WordPress supports all formats of multimedia. Be it Jpeg, PNG, MP3, MP4 and much more. If you don’t have any then add some multi-media it will make your blogs more attractive and interactive. It will create an impact on the readers and create a good impression of your website as a whole.
Integration
As discussed earlier, WordPress is known for the different extensions and plu-ins it offers. This is how it supports third-party integration with other popular and important applications you might need such as Facebook, Salesforce, Google analytics and the other WordPress applications you need to increase performance and encourage business growth.
Want The Best In Class WordPress Development For Your Enterprise?
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